Postal Rule Essay Example

Postal Rule Essay Wajid, a plumber, has a mobile phone contract with Telecom until 31st October. He has also had dealings with phone companies Webphone and Savaphone, with a view to getting a cheaper phone contract elsewhere. The current date is 7th October. Wajid has a problem in the area of agreement concerning the three contracts he has sought advice on. Agreement is the meeting of minds or actions of the parties to agree on a contract, within which are two sections, offer and acceptance. Both offer and acceptance are essential for the formation of a valid and binding contract, so each issue Wajid has needs to be viewed in these terms to discuss whether he is bound to any contracts or not. Individually each contract, or potential contract, will be discussed to decide whether Wajid has a binding contract with any of the three companies which he has dealt with. Telecom Wajid currently has a phone contract with Telecom, which is due to expire on 31st October. He received a letter from them on 1st October, explaining to him that his contract will automatically be renewed unless they hear from him before the end of his current contract. With reference to acceptance. For a contract to be valid there must be an offer and an acceptance. A valid acceptance must agree to all particulars in the offer, otherwise it becomes a counter-offer. All terms and conditions must be met in order for an acceptance to be valid. See Neale v Merritt (1930), where an offer stipulated full payment on acceptance. We will write a custom essay sample on Postal Rule specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Postal Rule specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Postal Rule specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The defendant purported to accept the offer and enclose part payment, and a promise to pay the rest in instalments. This was deemed in court to not be a true acceptance, and the contract declared void. Offers, unless stated otherwise, can be communicated either in writing, orally or by conduct. Wajid would extend his contract with Telecom on 1st November by conduct, as he would not have informed them that he no longer wishes to have a contract with them, however, given the current date is still only 7th October, he has not entered into this new contract yet. Wajid does not have a binding contract with Telecom apart from that which he is coming to the end of. Unless the 31st October passes and he has not communicated to them his wish to end his contract, then he will not have a binding contract with them, only the contract which he already has, which is coming to its end. Savaphone On 2nd October Wajid telephoned Savaphone, and was quoted a price cheaper than that of Telecom. He said on the phone that hed sign up and the salesperson sent out the forms for him to sign, which Wajid received on the 4th, signed and promptly posted back on his way to work. With reference to offer. An offer is made where a person (offeror) unequivocally expresses to another (offeree) his willingness to make a binding agreement on the terms specified by him if they are accepted by the offeree. An offer may be made to a specific person, a group of people or the world at large. An offer to a specific person cannot be accepted by anyone except that person. In relation to invitation to treat. Invitation to treat is not an offer, and its acceptance does not constitute the formation of a contract. There are many cases where invitations a misconstrued as offers. For example a shop displaying goods for sale with a price tag attached, they are not obliged to sell at that price, and it is only an invitation to buy the products, not an offer, see Fisher v Bell (1966) and Partridge v Crittendon (1968). Wajid received an invitation to treat on the phone from Savaphone, so does not constitute a binding contract. However, when he receives the formal offer letter in the post, signs it and posts it back, he has accepted an offer from Savaphone. With reference to Postal Rule. The postal rule is that, where acceptance by post has been requested or where it is an appropriate and reasonable means of communication between the parties, then acceptance is complete immediately the letter has been posted, see Adams v Lindsell (1818) and Household fire insurance co v Grant (1879). The application of the postal rule requires that the letter of acceptance has been posted, addressed and stamped properly; see Re London and Northern Bank (1900) and Getreideimport GmbH v Contimar (1953). The postal rule does not apply where the means of communication are instantaneous (oral, telephone, telex, fax, e-mail) where the express or implied terms of the offer exclude the postal rule. See Holwell Securities v Hughes, CA, 1974 where it is unreasonable to use the post or where the application of the rule would produce a manifest absurdity, see Holwell Securities v Hughes, CA, 1974. Wajid has a binding contract with Savaphone, because the postal rule states that as soon as a letter of acceptance has been posted, then acceptance is complete and a contract is binding. With regard to Wajid leaving a telephone message stating he no longer wants a contract with them, after contacting Webphone, the postal rule states that where the rule applies, an offeree who has posted his acceptance is not allowed to revoke it by some quicker means of communication, in this case by phone, see Dunmore v Alexander (1830). Wajid does have a binding contract with Savaphone, as of 4th October, due to the effect of the postal rule, and that he was not allowed to revoke the rule and acceptance by leaving an answer phone message with Savaphone. Webphone The Webphone case is based on whether an offer has been made and accepted. By clicking on the internet prompts, Wajid had not entered into a contract with Webphone. The website gave an invitation to treat, which Wajid accepted, which would lead to the formal offer letter being sent to him, similar to what happened with Savaphone. However, by the 6th October Wajid had not received the forms from Webphone, and the company had realised that they had made an error on the website, that they had been offering a wrong price (too low). After Wajid contacted them via e-mail, they replied inviting him to take advantage of the correct price for a contract. Wajid had not accepted an offer at a lower price, as Webphone had realised their error before sending out the official offer documents, so he has no binding contract with Webphone at all, at the correct or lower price. Wajid could have claimed a case of Negligence through common mistake from Webphone, but, using Smith v Eric S Bush (1990), the case gave rise to giving the defendants suitable time to detect the error and rectify it, which Webphone did in this case. Only if Webphone had sent out the documents with the lower price and then retracted the lower price, would they be liable for negligent charges against them. Wajid has no binding contract with Webphone. When looking for a remedy to this problem, an overview of Wajids situation is required. He has a contract with Telecom which expires on 31st October but will automatically renew on 1st November unless he contacts them to cancel. He has a binding contract with Savaphone because he has signed and posted his acceptance of their offer, and on 7th October has received confirmation of his new mobile phone contract with them. Wajid has no binding contract with Webphone, as they rectified their error and sent no official documents for him to sign. It seems that Wajid now has no choice but to stick with the Savaphone contract to which he is now bound to, which is cheaper than that of Telecom. He would be advised to cancel his Telecom contract before his time runs out, and stick with the Savaphone deal. He need have no more dealings with Webphone because he has no binding contract with them. Wajid will be left with one mobile phone contract, which is cheaper than that which he originally had, so is better off now than before. He need not pursue any court proceedings for his mobile phone contracts, as he would not have a case against any of them. Advice to Wajid would therefore be to stick with his now binding Savaphone contract. Bibliography Law for Accountancy students 7th edition; Richard Card Jennifer James; Butterworths publishers 2002

DEFINITE FINAL Titanicfinal Essay

DEFINITE FINAL Titanicfinal Essay DEFINITE FINAL Titanicfinal Essay TITANIC THE CLASSES: HOPES AND DREAMS LOST AT SEA The RMS Titanic was the greatest, most luxurious ship of its time. The ship was proclaimed â€Å"unsinkable† as God himself could not sink her.1 She was known as the â€Å"ship of dreams.†2 The passengers of the Titanic were so excited and proud to be sailing on such a great ship. They felt their dreams were finally coming true because they had managed to get a ticket on the greatest ship of its time, and were sailing to America where all their hopes of a new and better life would be. Just being on this magnificent ship would be the adventure of a lifetime. On April 10, 1912, a total of 2,222 people boarded the Titanic. The list of those aboard the Titanic included 325 in First Class, 285 in Second Class, 706 in Third Class, and 885 crew members.3 First Class included the wealthiest, most important members of the upper class. Most of them were â€Å"businessmen, politicians, high-ranking military personnel, industrialists, bankers and professional athletes.†4 How much they paid for their ticket depended on the size of their cabins.5 The cost of the cabins were approximately $2,500 dollars, and the most expensive rooms being around $103,000, but only the upper class could buy a First Class ticket. The First Class passengers were the passengers sailing for the â€Å"thrill of adventure†,6 and something that would make them seem important to others when they talked about it. First Class was total luxury with private dining rooms, reception room, restaurant, lounge, reading and writing room, smoking room, turkish baths, gyms, and squash courts. The grand staircase was the best feature of the ship. It was built through seven decks of the ship and had a dome glass top that showed natural light. The staircase le d the way to the entrance halls like the First Class Reception Room7, the main meeting area for First Class. It was a very lavish way for those who wanted â€Å"to make an entrance.†8 The Titanic was built with the wealthy in mind. They were told it had the modern luxuries of a floating hotel. However, as they explored, they discovered luxuries not even known in palaces.9 Dining in First Class was also very luxurious. The expensive china was placed neatly on each table, while stewards waited on their every need and served them from a great menu. First Class aboard the Titanic was nothing more than pure luxury. Second Class was the smallest group on the Titanic and was often referred to as the â€Å"leisure class.†10 A ticket in Second Class was approximately $60.00.11 The Second Class passengers were working people like professors, authors, clergymen and tourist. Many of these passengers were going to America for new jobs. Others were planning on making the return voyage on the Titanic. Second Class had their own dining room with less expensive china and music to entertain them. The cabins had either two or four beds, and were like the standard rooms in First Class but not as big or luxurious. Many Second Class passengers shared rooms to keep the cost low.12 The library was used by both men and women and also as a â€Å"tea room.† There was even an elevator which was unheard of for second class passengers. Second Class may not have been as luxurious at First Class, but the Second Class passengers where just as happy to be on this magnificent ship to begin their new dreams. Third Class was the most interesting group. The ticket cost for this class was between $15.00 - $40.00. Tickets for Third Class could be purchased for individuals as well as for families which made it even cheaper. This group was mainly families immigrating to the United States from Sweden, Ireland, Belgium and England. Many of them sold everything they had to get tickets aboard the Titanic.13 Their accommodations were not luxurious, but were better than on most ships. There were cabins that slept two to ten

Fast Food Rulers in China Research Paper Example | Topics and Well Written Essays - 1000 words

Fast Food Rulers in China - Research Paper Example KFC offered food items common in most Chinese restaurants ( Lroche, Kalamas &Huang, 2005). This strategic approach depicts KFC as part of the Chinese community rather than a fast food joint selling low priced westernized food. The company capitalized on small Chinese cities and the establishment of a national business with food joints spread across the country. As a result, the company cut down some of it cost due to economies of scale and distribution of risk. KFC engaged the services of Chinese hotel managers to provide advice on the food tastes. It also established partnership with local food chains and employed more Chinese to operate its emerging branches. So far, the company commands 40% stake in Chinese fast food market with 3300 food outlets in the 650 cities in China. In 1999, KFC developed a distribution chain by building warehouses and managing a fleet of distribution trucks. The trucks were fitted with refrigerators that ensured the foodstuff remain fresh while transporting them from the farm to the restaurants. Though it was an expensive affair, it was vital for the company’s rapid expansion to other cities (Schroder & McEacher, 2005) On the other hand, McDonalds a key rival of KFC holds a 16% stake in the Chinese fast food market. Its approach was far different from it competitor. It chose to stick to its core strategy adopted in the US market. MacDonald menu had no additional dishes that matched the local taste. The layouts of MacDonald’s food outlet depicted a westernized culture. Its target market was the stylish wealthy status-conscious Chinese that sought to imitate the American lifestyle. The McDonald now boasts of 2000 outlets spread across the Chinese cities. It emerged as a global leader in the fast food industry, based on sales, market capitalization, number of employees and revenues (Shen & Xiao, 2014). Its success is attributable to the quality standards the company has maintained globally

Free Speech Essay Example | Topics and Well Written Essays - 1000 words

Free Speech - Essay Example This has brought growth to countries such as Brazil, Caribbean and the Middle East. It has grown tremendously with a margin of over a billion users in the past ten years from 670 million to 1.9 billion users. In order to promote accessibility to the nation, the government has invested large amounts of dollars to breach the gap that is between people with access to the Internet and those without (Hayes 108). By providing access to the Internet, more people are able to take advantage of political, economic, social and carrier opportunities. Internet democracy should be promoted as every citizen has an equal right and say in decisions affecting their lives and development of law legislation. Oppressive regimes such as China have taken measures to squash political opposing of Internet accessibility to its citizens in order to protect their interest. The regimes arbitrary blocks and filters information make their own rules and block Internet access during political unrest. They justify th at cutting off users from accessing the Internet is a means of protecting individuals’ status, counter terrorism and national security, while it is a violation of human rights treaties. According to the U.N Internet access and human rights, all nations should ensure Internet accessibility should be maintained always including times of political unrest for individuals to be updated on the things that are unfolding in the country (Kant 105). They put emphasis on amending laws that authorizes users to have full access of the Internet, and cease the regime nations from disconnecting its citizen from the use of the Internet. Given that use of the Internet is an indispensable tool in the realization of human right, accelerating human progress and development, combating equality and ensuring Internet access should be a major priority for all nations globally. Each nation should build up a strong foundation and maintain effective policy while still consulting with citizens from all r egions of the country, including local citizens, private sectors and the government ministries, to make the Internet available all over and affordable to all sections of the population (Kant 162). A customer’s online activity is a part of the human right of accessing the Internet freely (Kant 168). One can post an article, video or any relevant material in a site of their choice. Posting of materials on the Internet needs caution depending on the material posted, and site one chooses to post it because they can either impact positively or negatively to another party leading to Internet crime or a court case. In order to avoid these conflicts, a customer identification program has been established for identification of the person who posts in the website. This helps facilitate prevention of cyber crimes, implicating other parties and financing of illegal activities. Customer identification programme helps curb crimes committed online, an example; a manufacturer with an order t o manufacture products for a recognized company may knowingly over-run the order volume and put on the market the excessive items at a throw away price in another market. The same commodity may be sold yet in another market at a different price in a parallel trading process. This encourages advertising and selling of fake products in the market through the Internet, and by creation of Customer identifi

LEGO Company Analysis

LEGO Company Analysis This assignment study aims at providing a detailed and objective evaluation of LEGO Company in toys industry that generally target at children fewer than 14 not only in the Demark but also over the world. The research examines and analysis of the business environment and internal factors in which the company operates by PESTEL, SWOT, and 5 FORCES analysis. By these tools, we identify trends and future development of this industry combines with current strategic position and tactic of the firm to link to options. Then, it defines main problem, provide a summary of the key challenges facing the business bases on our analysis, which the company is coping with. They are both external and internal issues. And after that, we will put forward a great many ideas to improve the style of work in short term as well as long term plans. These strategies of reorganization are developed and evaluated, in which bring the company to be crowned with success in the future. This report is about identifying the issues facing the LEGO Company and suggesting some realistic strategic options for dealing with them. The report will help lecture and people know how we analyzing LEGO Company step by step thought both external and internal of the firm; and the solution that we deal with options of the firm. The report is our result of reading and researching in one month. We hope it gives you clearly view about our project. Method of our report: We used many methods in this research and all of them can be taken in the university and the lecturers lesson, which were quite popular. The most important thing that we used is analysis the market. It was very important to understand about business environment of the firm. Our tools include 5 FORCES, PESTEL, and SWOT. In addition, we used many books, journal articles and material from lectures Learning Resource of Bedfordshire University to gain more knowledge and theories of strategic management. Moreover, we also used some sources on the internet to find news about LEGO and information that relevant to case study. All of them will supply in reference part in this report. LEGO company: General information about LEGO group: The company LEGO is one of the most famous corporations in the world when it engages towards childrens toys and has developed since 1932. The LEGO Group is headquartered in Billund, Denmark and it was owned by Kirk Kristiansen family. And it focuses on a key element in growth, development of childrens creativity via playing and learning by assembling LEGO brick. Nowadays, the company provides their products in more than 130 countries with approximately 10,000 employees worldwide. In 1949, their brick has taken an adventure. Over the years, the LEGO brick became more perfect and then it was adjusted a little bit in shape, design and color. Todays brick has 2,400 different types and have multitude of ways to combine them together so it is not only attractive, creative and fun for children but also becoming a challenge for adults. Current trends: Over the last 70 years, LEGO have had an evolution process, keeping step with the markets demands and the consumers desires. The traditional toys are the constructions brick, creative building by unlocking LEGO brick which were developed in 1958. In 1977, gears, gearbox and many kinds of stuffs were added for children to develop vehicles or other complex machines. After this era, LEGO had a big jump on developing their toys by combining between classic toys with robot technology, so children can able make for themselves an intelligent LEGO model. And now, The LEGO groups core activities are innovation, development, and marketing and sell play materials. According to Annual report of LEGO group (2011), the sales of traditional toys in USA have a little bit decrease. In Southern Europe, market sales decrease sharply while Asia and the rest of Europe also have higher growth rates. Generally, many people prefer modern products to traditional products. So the sales of traditional toys decreased in 2011 in total. The latest product line of LEGO group is LEGO Ninjago. It is a combination of classic toys and so-called spinners were established at the beginning of 2011, beyond expectation s and become the biggest product in company history. Besides, other LEGO toys are also on the best-selling list such as: LEGO City, LEGO Star Wars and so son. In sum, It is a highly satisfactory result reflecting a solid growth in profit. Growth in the North American market continued undiminished, and also in most European and Asian markets we were able to report double digit increases in sales, (2011) says Jorgen Vig Knudstorp, LEGO Group CEO. External analysis: PEST analysis: (P)olitical: In order to enter the market easily and without any problems, Lego has to be awarded of the political situation and other issues related to the political sector. There will be many advantages if the political environment changes the rule that relate to the Lego Companys operations. (E)conomic: The Toy educational industry is developing and can be seen to be economically stable in the past few years. The economy is improving well so the LEGO also improve their products to gain the best for their customers. The business not only improves economic of the domestic market but also the external market in all over the world. For example, the US market has big opportunities to LEGO and other toy companies. (S)ocial: LEGO Company is trying to develop and launch the products to the market and make sure that the community and public will accept their products. The company also wants their services are in good relationship with many kind of customers in some factors of the society. (T)echnological: This is one important force in the Toy industry. In order to have new innovations and good product, LEGO Company also has and improving new technologies, also this is the way to compete with many other strong competitors in the market. LEGO Company makes sure they are updated to what happening in case to adjust the changes. (L)egal: In order not to lose the customers welfare and the company name, LEGO Company doesnt want to risk by breaking the laws in local or international markets. Then, all LEGO companies are making sure that they follow all the rules and laws of the market where their transactions are operating in. (E)nvironmental: Lego company is trying to make their products that they sell are proven to cause minimal problems to the environment. The company also introduced some strategies that aim to decline pollutants and create a good environment. The company also invested a huge amount of money in waste system to protect the environment near companys factories. SWOT analysis: ( Opportunity and Threat): (O)pportunities: Many new types of materials and factors such as: movies and films play an important role to improve Lego toys. For example: Toys can base on famous movies in the world such as Star War, the Avengers, Spiderman and so on. LEGO main markets are Europe and USA, however the company has chance to open in many new market all over the world, for example Asia, South America and also some countries in Africa. (T)hreats: Nowadays, modern technologies are improving and developing very fast, some children are likely prefer watching TVs or playing computer games with colorful and imaginative scene rather than play traditional toys like LEGO bricks. The substitutes of modern technologies in toy industries are very strong and will affect the company business. Some countries are very poor, and then almost people cannot handle and will not spend too much money to buy a toy. For example: some countries in Africa 5 FORCES analysis: Threat of new entrants: + Strong and large distribution network required. If the company does not have a strong distribution networks enough, they will have to pay a lot of money to transport and move their product around, and in some cases their product will not get to the end customers or the stores. + High Capital: In order to enter the market, there are the requirements for substantial high level of investment. LEGO The Company has to spend a lot of money in order to compete when they come to the market in the first time. + The Brand name of the LEGO Company is very important, this is one way to compete when the company is entering the market, then other competitors in the market will also have to improve the brand value in order to compete effectively. + Advanced technologies: This is one of the barriers that bring many difficulties to new entrants and competitors when they come into the market. All technologies have to be developed, and then the company will have opportunities to compete with others in the market. + Geographic factor: Existing competitors already have good place and location to allocate their factory and stores within the market. This is really a challenge for new comers and entrants, they will have a competitive disadvantage and they will have to compete with each other to have a really good place to have their store, department or factory in order to run the business and compete. Threat of substitutes: + The pressures will very high, Substitutes come from the entire toy industry. Substitutes are everything, such as computer games or traditional toys, even outdoors sports. Children will get bored very fast, so they switch to substitute. + A lower quality product will be the reason why customers dont like to switch from LEGO to another product. Level of rivalry: + LEGO Company occupies a strong position in the large Toy industries with a few rivals. The company has a strong brand loyalty and brand name among customers; the company also provides high quality of product and charges it in premium price. Lego also has advantages with parents because parents will allow their children play with traditional toy instead of spend their childrens playtime with video games or watching TVs. Power of buyers: + The pressure of the customers is very high, with switching cost between alternative traditional toys and other substitutes such as computer games or TVs. + The Toy products will be very important to customers, if it is in good quality and acceptable price such as LEGO toys, the customer will be loyal to the company and willing to spend money. Power of suppliers: + Most of the LEGO products are making from plastic, then there will be a diverse distribution, the company will not have to base on one supplier. http://www.oxbridgewriters.com/essays/estate-management/lego-strategic-analysis.php Internal analysis: Lego have a quite large in toy market share in this industry. For example, in UK, it made up 6.2 per cent (2001) and making its the third largest toy organization in Britain. The company has enough strength to continue increase sale revenue in next period. Organization of LEGO has a long history and many different kinds of toy. Moreover, LEGO toys are suitable with children and bring education meaning. In addition, the business have good website which are colorful, clearly, attractive, and helpful for customers when they have arrived. LEGO products are always new and popular material offers to improve their toys. Especially, the company is often focus on famous characters or superheroes in films and comic books such as Star War, Spider man, Pirate of the Caribbean, ninja, or Sorted activity programs by ages. This strategic becoming very successful to target children, it makes their products is more attractive with their customers. However, LEGO was focus on children, but they realized adults had created their big users who spent more money on their product than children. In fact, the price of LEGO is not cheap, therefore they need the satisfied of presents who pay money for their child toys. Then, they started connecting them; improve the relative with them and becoming successful by this plan. Following Jake McKee (formally  Legos Global Community Relations Specialist) said about strong social media strategy what made the high successful of LEGO Company nowadays. He suggests three incredibly simple points in this strategy: Look beyond your target customers Support existing fans Find what works and replicate LEGOs strategic is trying to open their market in all over the work. The company wants to more increase number of sale in the United States because they realize there are potential growth opportunities in this market. In addition, Eastern Europe and Asia are also two places where the market growing very rapidly; so LEGO want to make more revenue from here. Moreover, LEGO organization is want to open and expand more activities that direct to customer kids and their presents, to help more close and understand what their litter customers want. They realize the important of understanding customers because their target customers are children with variable ages, who easy to attractive and persuade; but also easy to change their mind when they see other toys that new, beautiful or maybe colorful than their own toys. On the other hand, LEGO are improving online strategy. They built new website with attractive design, colorful for children; developing online stores, and online activities, for example children online games. Company is  facing: LEGO Faces Increasing Competition Although of the LEGO Companys successes, analysts realized that the companys environment would change, and in the past 15 years it has some challenges due to: Increasing of the Digital World: growth in electronic games, digital toys and much software make competition harder Faster Child Development: Nowadays children grow up faster, it make the global market for construction toys is restricted because of their changing play patterns. Fashion Trends in the Toy Industry: fashions of toys go out and in more rapidly and sometime a few products can make or break annual turnover of the company. Dependence on Famous Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings based on a concept or story (e.g., Star Wars) and several companies offer all toys related to the similar concept (Harry Potter, Spiderman). Downturns in countrys economies can lead to a reduction in sales of LEGO products. The reaction of Lego Company to these changes is combining innovation with market adaptation. They released new digital toys (e.g., LEGO MINDSTORMSà ¢Ã¢â‚¬Å¾Ã‚ ¢, LEGO SPYBOTICSà ¢Ã¢â‚¬Å¾Ã‚ ¢). It created virtual communities to support users and cross-sell to them. They divide their business into each unit, including LEGO Interactive (computer-based play materials) and LEGO Direct (catalogue sales). They concentrated expanded into life-style products, opened new theme parks (in the U.S., UK, and Germany), and cooperated with other famous global brands such as Lucas Films, Disney, Microsoft, and Warner Brothers to develop new product concepts. Compare and contrast with main competitor : Using Porters strategies framework, we can see that Mega Bloks is a cost leader because they have increased profits through reducing cost by using different quality of materials to make their products, while Lego uses a much higher quality resources to make toys, This act is a reason why Lego cost of products much higher than Mega Bloks, It lead to Mega Bloks gains more market share and take many profits. By researching, Mega Bloks had found new segmentation, which now is number one seller in the preschool market. In the past, products of Lego are focused on narrow scope because the target customer mainly from 7 to 12 years old. By changing, now Lego more focuses on differentiation on a broad scope by targeting more than one market. Lego needs to concentrate in long term innovative products, this way still take its competitive advantage in the market as being the creator of toys that help develop new skills and learning. Like the first edition, Lego bricks make children more creative thinking and imagination. It was critical for the management team to identify where to expand Legos product channels and business operations, in order to develop a competitive strategy to continue the organizations financial success and dominance in the building toy market in the future Solutions: After face with many problems in market, we think Lego should have clear strategy: Strategy with social communication online: Having a strong community is very important for Lego company so Lego company should research more initiatives, both offline and online, to increase react with children and their parent. Children like Lego toys however their parent are person who will pay for all of this. While children can pay $70 a years for Lego, adults may spend more than $900 per years. So how to persuade and make them reliable our product also a task for Lego. Use an online database for parents where they can react with other family and its make a community of parents who appreciate the value of creative, endless ideas, or how to learning fun and effective. In there (web, forum, site) Lego can provide information, knowledge how to develop childrens creative, imagine through their game by professors and analyst. Passionate parents may be provided much useful content or lesson from this and it make Lego become regular topic in family. Strategy with investment and capital: To make different with another competitors and reliable for customer also demonstrate Legos reputation, Lego can open restaurant with the main theme is Lego world. In some countries, there are few opportunities for kids and their parent approach Lego game, so restaurant can be the way to introduce products also make more profits from other services, not only from sale toys. Restaurant provides new trend, innovation point for customers. Brands value, creative are sent to potential customer by a chain of systems connect with restaurants unique such as new concept theme, dining area, kids play area , rooms with decoration are toys style, small museum à ¢Ã¢â€š ¬Ã‚ ¦All of those are new experience for customers who are fans or not. To attractive more attention and reduce competitive, Lego can use cuckoo strategy. The strategy of the cuckoo allows developing its business by pressing it on that of an iconic leader. Many company used this strategy before. Lego should corporate with famous brands in game industry like Nintendo, EA to expand range of customer and market share and may be Lego can receive capital from this industry to also introduce their products in Legos markets. Invest more in line of products. Always change style, concept to suitable with customer in each country. Find cheaper material to produce and avoid bad effect to environment. Research how to combine new technology and toys. Conclusion: In conclusion, the purpose of this report is showing and identifying problems and issues that LEGO Company is facing and recommending some strategic options in order to solve the problems and issues. Throughout this report, lecturers will see how we analyzing LEGO company by using many methods to research both internal and external environment of the company. It is very important to understand deeply about the market and its environments that the company is operating in. Tools and methods we used to analyze are FIVE FORCES of Porter, PEST and SWOT. We also learnt more about how to research and find out problem or difficulties that company have to face. Then research more about strategic of this industry to help the solve the problems and improve the business. Besides, we also used many references from articles, journals and materials from Learning Resource of Bedfordshire University to achieve more knowledge of Strategic Management. In addition, we also took some resources and materi als on the Internet to have some more news around LEGO company and their operations all over the world, all of those information will be related and support our report. Executive Summary: Lego is one of the famous toys company with many years of history in the world. Over the last 70 years, LEGO have had an evolution process, keeping step with the markets demands and the consumers desires. The traditional toys are the constructions brick, creative building by unlocking LEGO brick which were developed in 1958. Based on research we can summary some analysis point below: Lego Company need strong and large distribution network required to reduce a lot of money need to pay, beside that high capital and brand name of Lego also important to competitive in the market, advanced technologies and geographic factor are 2 keys element to successful in global market The pressure will very high in threat of substitutes because of a lower quality product are increased very much. In addition development of many toys company, this act makes market more complex. However, Level of rivalry of Lego very high. Company occupies a strong position in the large Toy industries with strong brand loyalty and brand name among customers. Most of the LEGO products are making from plastic, then there will be a diverse distribution, the company will not have to base on one supplier. Beside that many new types of materials are produce; this make Lego has more choices to reduce cost of productivity. Nowadays, modern technologies are improving and developing very fast, some children are likely prefer watching TVs or playing computer games with colorful and imaginative scene rather than play traditional toys like LEGO bricks. Another threat is some countries are very poor, and then almost people cannot handle and will not spend too much money to buy a toy. We also have some challenges for Lego such as: Increasing of the Digital World Faster Child Development Fashion Trends in the Toy Industry Dependence on Famous Global Mega-Brands Downturns in countrys economies can lead to a reduction in sales of LEGO products. Strong competitor like Mega Bloks So how to deal with this problem, we have strategies for LEGO Company: Strategy with social communication online : Having a strong community is very important for Lego company so Lego company should research more initiatives, both offline and online, to increase react with children and their parent. Use an online database for parents where they can react with other family and its make a community of parents who appreciate the value of creative, endless ideas, or how to learning fun and effective. Strategy with investment and capital : To make different with another competitors and reliable for customer also demonstrate Legos reputation, Lego can open restaurant with the main theme is Lego world. Invest more in line of products. Always change style, concept to suitable with customer in each country. Find cheaper material to produce and avoid bad effect to environment. Research how to combine new technology and toys. To attractive more attention and reduce competitive, Lego can use cuckoo strategy. The strategy of the cuckoo allows developing its business by pressing it on that of an iconic leader

Mountain Dew Case Study Essay

Mountain Dew Mountain Dew’s unique way of connecting to the younger generation through extreme sports has become a grand success, consequently many companies are coming up with similar advertisement base Recent threats to Carbonated Soft Drinks in recent years by highly caffeinated and sports drinks have affected their sales. The company advertisement has focus on the young generation and thus quickly rose as Coke’s loyal opposition. They have advertisements harnessing ideas of current generation as well as advertisement promoted by celebrities. All of this pushed their sales up. The Dew Campaign effectiveness: The Do the Dew Campaign has always been about excitement and energy and was successful since the beginning, 1992. The main focus has always been on the cultural trends closely bounded with the youth. There were 3 main trends Rap Music, Extreme Sports, and Gen X culture. Taste in Music was matched to that of the young generation. In early 90s it was it related to rap songs then came the generation of alternate rock songs and later the techno music. Similarly in sports and GenX Ethos, It also became one of the founding leader sponsors of X Games. In the process it mainly target audience was 18 year old males while at the same time it created an appeal to age group 20 to 39. However the impact gradually lowered as other companies started to pick up the trend. The company required a fresh move and they saw an opportunity in recent rising trend that was retro. The committee picked up this trend for recent ad scope. Consequently, they shortlisted many differ ent concepts to five different advertisements after thorough review. Brief perception on them is provided. The Labour of Love Ad – humorous is there but does not create an impression of the brand as an adrenaline rush factor. So not the best strategy unless Dew considers repositioning. The Dew or Die Ad and the Cheetah Ad – The focus is same as before on exhilarating choice and fun and daring. The idea is repetitive in nature hence not as effective. Mock Opera Ad – The cultural trend is Gen X attitudes while at the same time portraying the brand as exhilarating and exciting. This takes care of the predictability aspect of the ads with the Dew Dudes performing the Bohemian Rhapsody. Showstoppers – Similar to that of Mock Opera ad holds on to the image of the brand as daring and exciting while at the same time is less predictable. Response to threat of functional and alternative drinks: In response to non-CSDs, an advertisement campaign must be selected which appeals to the irreverent, daring and fun loving side of the young generation. The citrus flavour in Mountain Dew is its uniqueness. The advertisements can focus on Diet Mountain Dew to appeal to the calorie conscious consumer as the amount of calorie is low. Increase in advertisement is essential. By correlating the cost of the advertising campaign with the sales we observed that there is a high correlation which is around .95. SO the advertisement selection has to meet the current trend as well as the mind-set of young generation as discussed.

Gran Torino monologue on Ashley Kowalski Essay

Hello and welcome to this workshop on writing a monologue on the film, Gran Torino, from 2009, with Clint Eastwood who stars and directed in the film. This workshop will show what techniques are used in writing a monologue. This monologue will be written from Ashley’s point of view. As well as showing what the character, Ashley Kowalski is feeling at the time when her and her family are at the funeral of her grandfather, Walt Kowalski, also the part after the ceremony when there is the reading of the will, and who gets to keep Walt’s car, the Gran Torino. Ashley of course wants the Gran Torino, but does not end up getting it, and instead Thao, Walt’s neighbour, gets the car. I can’t believe this. Why didn’t I get the car, I mean it pretty much belongs to me because I am the eldest out of my brothers and I so I’m pretty much the rightful owner. Instead, that kid who was my grandfather’s neighbour got the car, which is completely unfair. I don’t even know him, and I don’t understand why my grandfather would become friends with him, and how, I mean he was a grumpy old man, he was rude and didn’t care about any one so it didn’t make any sense. How could he end up with his car? My car, it should belong to me, I am the one who wanted the car. I even asked my grandfather if I could have his car when he died, mainly because I needed a car so I wouldn’t have to waste money buying my own, but also because it’s an awesome looking car. I wish that I had been able to persuade him before he died into giving me his car. By the way the car had looked, I think that my grandfather didn’t even drive in the car, because it was in really good condition. My mother and I had already talked about the car, she said that I would be the one to get the car. I had already told her that I asked grandfather about the car, and what he wanted to do with it after he died. I had asked him about the car at my grandmother’s funeral, that’s when I found out that he had the car. I tried to be nice when I asked for the car because I really wanted it. I am quite popular at school and having a car like this would be great for my image. Girls like me at school and in town have cars or are about to get them so I should be getting one, it only makes sense. I was disappointed that my grandfather was dead. I can tell that my dad and my grandfather weren’t close, they hardly saw each other. I wish that they had been closer, so then grandfather would have definitely given me the Gran Torino. We were at the church for a long, long time, just talking about my grandfather, it was very uninteresting. About the time when the priest came out I was already getting annoyed he was saying things like how my grandfather knew a lot about life and death, what does that even mean? I don’t know, and frankly I don’t care. I just wanted to hear the reading of the will, it was killing me that I had to wait for so long to hear it. When the ceremony was finished I was the first one up and out, finally it’s over. After the ceremony my family and I went to the place where they were going to read the will, this is what I had been waiting for, I was thrilled. When we got to the will reading place I just couldn’t wait until I got my hands on the keys to my future car, I started to skip into the office but then my mother stopped me and said that I shouldn’t because I should be in grief, but how can I be depressed when I am about to get my own car. I acted so it looked like I was sad on the inside, but truthfully I was overjoyed. I had to sit through the whole entire will reading to get to the part about the Gran Torino. I noticed that over my shoulder in the corner was standing that weird Asian kid who lives next door to my grandfather’s house, I was puzzled as to why he was in the room but I thought that he must be there only to be jealous when I was going to get my car. I thought to myself, maybe the reason that my grandfather died was because of him, maybe he had something to do with his death, and if this is true then why is he here? He shouldn’t even be in the same building. I wasn’t listening to the man telling us my grandfather’s final wishes, I heard him saying something about his house and charity or something, but I didn’t really care. Then the man started talking about the Gran Torino, I was so anxious about it, but I don’t know why because I knew that it was going to be mine. The man said that my grandfather was giving it to his friend; I wouldn’t have referred to myself as ‘my friend’, but I guess that I will accept that for the car. When the man said that the car was being given to Thao, at first I thought it was a mistake but then the man went on about how Thao couldn’t do anything to it. I was so shocked; I thought that it was completely unfair. I mean I have known my grandfather since I was born, well I’ve been alive when he  has, and I’m even related to him and the boy only knew him for a week or something. I couldn’t believe that I didn’t get the car; I told my grandfather that I wanted it. I hope that the kid does something to it so it becomes mine.