Fast Food Rulers in China Research Paper Example | Topics and Well Written Essays - 1000 words

Fast Food Rulers in China - Research Paper Example KFC offered food items common in most Chinese restaurants ( Lroche, Kalamas &Huang, 2005). This strategic approach depicts KFC as part of the Chinese community rather than a fast food joint selling low priced westernized food. The company capitalized on small Chinese cities and the establishment of a national business with food joints spread across the country. As a result, the company cut down some of it cost due to economies of scale and distribution of risk. KFC engaged the services of Chinese hotel managers to provide advice on the food tastes. It also established partnership with local food chains and employed more Chinese to operate its emerging branches. So far, the company commands 40% stake in Chinese fast food market with 3300 food outlets in the 650 cities in China. In 1999, KFC developed a distribution chain by building warehouses and managing a fleet of distribution trucks. The trucks were fitted with refrigerators that ensured the foodstuff remain fresh while transporting them from the farm to the restaurants. Though it was an expensive affair, it was vital for the company’s rapid expansion to other cities (Schroder & McEacher, 2005) On the other hand, McDonalds a key rival of KFC holds a 16% stake in the Chinese fast food market. Its approach was far different from it competitor. It chose to stick to its core strategy adopted in the US market. MacDonald menu had no additional dishes that matched the local taste. The layouts of MacDonald’s food outlet depicted a westernized culture. Its target market was the stylish wealthy status-conscious Chinese that sought to imitate the American lifestyle. The McDonald now boasts of 2000 outlets spread across the Chinese cities. It emerged as a global leader in the fast food industry, based on sales, market capitalization, number of employees and revenues (Shen & Xiao, 2014). Its success is attributable to the quality standards the company has maintained globally

Free Speech Essay Example | Topics and Well Written Essays - 1000 words

Free Speech - Essay Example This has brought growth to countries such as Brazil, Caribbean and the Middle East. It has grown tremendously with a margin of over a billion users in the past ten years from 670 million to 1.9 billion users. In order to promote accessibility to the nation, the government has invested large amounts of dollars to breach the gap that is between people with access to the Internet and those without (Hayes 108). By providing access to the Internet, more people are able to take advantage of political, economic, social and carrier opportunities. Internet democracy should be promoted as every citizen has an equal right and say in decisions affecting their lives and development of law legislation. Oppressive regimes such as China have taken measures to squash political opposing of Internet accessibility to its citizens in order to protect their interest. The regimes arbitrary blocks and filters information make their own rules and block Internet access during political unrest. They justify th at cutting off users from accessing the Internet is a means of protecting individuals’ status, counter terrorism and national security, while it is a violation of human rights treaties. According to the U.N Internet access and human rights, all nations should ensure Internet accessibility should be maintained always including times of political unrest for individuals to be updated on the things that are unfolding in the country (Kant 105). They put emphasis on amending laws that authorizes users to have full access of the Internet, and cease the regime nations from disconnecting its citizen from the use of the Internet. Given that use of the Internet is an indispensable tool in the realization of human right, accelerating human progress and development, combating equality and ensuring Internet access should be a major priority for all nations globally. Each nation should build up a strong foundation and maintain effective policy while still consulting with citizens from all r egions of the country, including local citizens, private sectors and the government ministries, to make the Internet available all over and affordable to all sections of the population (Kant 162). A customer’s online activity is a part of the human right of accessing the Internet freely (Kant 168). One can post an article, video or any relevant material in a site of their choice. Posting of materials on the Internet needs caution depending on the material posted, and site one chooses to post it because they can either impact positively or negatively to another party leading to Internet crime or a court case. In order to avoid these conflicts, a customer identification program has been established for identification of the person who posts in the website. This helps facilitate prevention of cyber crimes, implicating other parties and financing of illegal activities. Customer identification programme helps curb crimes committed online, an example; a manufacturer with an order t o manufacture products for a recognized company may knowingly over-run the order volume and put on the market the excessive items at a throw away price in another market. The same commodity may be sold yet in another market at a different price in a parallel trading process. This encourages advertising and selling of fake products in the market through the Internet, and by creation of Customer identifi